Reuters: 'Hedgestock' event
Field marketing at Hedgestock, the nation's annual gathering of hedge fund managers.
The client briefed us to design a stand, but these men are (or were) the alpha males of the investment community. They’re not easily impressed and a plain old stand was never going to cut it. By inviting them to fire automatic paint guns at defenceless targets, however, we generated hundreds of leads in two days.
Printed flyers helped to draw them in – as did a real tank.