Playstation 3: You First
Pre-launch retail and CRM programme for the Sony Playstation 3. Hardcore gamers were invited to put down a £50 deposit at participating retailers. In exchange, they were given a unique user name and passord with which to register for a short-term CRM programme, in which they would be offered news about forthcoming games and the opportunity to play them first Pictured: flyer for display in stores.
